Convenience this term in logistical Packaging simply means how the packaging enables the product to be used easily by the customers.
One good example of convenient packaging for customers is using the food industry. Consumer desire for convenience continues to drive food packaging innovation. From wine in single-serve “juice boxes” to microwavable franks, processors are coming up with impressive new ways to deliver convenience at home or on the run.
For products used at home, such as frozen foods or dried goods, packaging is more often designed to make the product easier to prepare, serve and/or store.
One good example of convenient packaging for customers is using the food industry. Consumer desire for convenience continues to drive food packaging innovation. From wine in single-serve “juice boxes” to microwavable franks, processors are coming up with impressive new ways to deliver convenience at home or on the run.
For products used at home, such as frozen foods or dried goods, packaging is more often designed to make the product easier to prepare, serve and/or store.
“The demand for convenience is affecting packaging in two ways,” One is smaller packaging formats that target the on-the-go consumer. The other is packaging that addresses portion control, either through a smaller package or a resealable package that lets consumers take what they want and reclose the package so the product doesn’t become stale.”
Some Example of convenient packaging
Recloseable zippers, long familiar on packaging for lunch meat and shredded cheese, are starting to appear more regularly on other products and larger package sizes. In all cases, the convenience of storing left-over product in the package is a driver.
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